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Great Britain’s gambling industry generated £17.5 billion ($23.4 billion) in gross gambling yield (GGY) during FY2026, a 4.4% increase from the previous year.
Excluding lotteries, the Gambling Commission reported that GGY rose 4.7% to £13.2 billion ($17.7 billion) between April 2025 and March 2026.
Growth was strongest online, where remote casino, betting, and bingo GGY climbed 6.9% to £8.3 billion ($11.1 billion), compared with a modest 1.1% increase across land-based sectors.
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Top non-lottery activities during the period included scratchcards (13%), betting (10%) and online instant win games (8%).
Betting skewed male, with 16% of men gambling on betting compared to 4% of women. Age-wise, overall gambling participation peaked among 45- to 64-year-olds (56%-59%), when excluding lotteries the highest participation was among 35- to 44-year-olds (35%).
Respondents cited motivations predominantly as seeking large winnings and entertainment, while 42% reported positive feelings about their most recent gambling expenditure.
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The submission form will close on 1 October, at which time nominations will be put to our esteemed panel of judges for final review.
More information on judges, submissions and deadlines can be found here. You can also access interviews with last year’s winners and the final list for 2025, as well as for every year prior.
We look forward to working with our judges, and once again shining a light on some of the gaming industry’s best talents!
