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That impact, he argues, comes from preparation as much as product. Splash Tech works with partners to establish expectations and benchmark performance against relevant KPIs before launch. On the free-to-play side, the picture is similarly collaborative rather than automatic.
“Wherever there is investment from the operator or the platform in properly investing in the infrastructure needed to maximise the output of the product, we have seen great returns, ROI, on that investment,” Wilson says.
In other words, there is no magic “engagement” button. There are tools, expertise and an operator willing to put both to work.
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Pennsylvania casino revenue for August was almost 6% lower than a year ago, when the state’s casinos won $297.7 million from their physical slots and table games. Pennsylvania’s August 2026 struggles came despite the state having one more casino last month than it did in August 2025, as Happy Valley Casino only opened in April 2026.
In Maryland, the state’s six casinos combined to win $160 million in August, representing a 6% drop from the prior year. In Virginia, casino revenue from its five casinos was $97.6 million, almost 5% lower than August 2025.
In Delaware, in-person casino revenue eased almost 3% to $43.8 million, and in New York, racino GGR plunged 38% to $137.2 million.
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Christian Cipollini, senior trading manager at BetMGM, noted that heading into Sunday’s games, sportsbooks needed key underdog covers to offset a strong Week 1 for public bettors. Getting outcomes from the Browns, Saints, Titans, or Dolphins provided much-needed relief to the house.
In the end, Week 1 and Week 2 could hardly have been more different, said Joey Feazel, head of football at Caesars Sportsbook.
The book enjoyed a steady diet of low-scoring primetime games in Week 1, but Week 2 began with an all-you-can-eat touchdown buffet for bettors on Thursday night,” Feazel said. “Seven of the eight most popular touchdown scorers cashed, and the only player who failed to score, DJ Moore, was refunded under Injury Protection.”