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Despite the revenue growth, land-based gross profit dipped 0.7% to R2 billion, largely due to the heightened investment in marketing.
“Looking ahead, as land-based gaming evolves into a more digital and experience-led environment, these initiatives, together with the implementation of a low-cost operating model, are expected to improve performance, increase market share, profitability and generate stronger returns over the medium term,” the company said.
Alongside gaming, hospitality revenue rose 2.8% to R1.29 billion despite an impact of around R20 million from war-related cancellations.
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Creating that constant variety presents an obvious problem. A casino game requires random outcomes, but a library of pre-recorded videos eventually becomes predictable. Once a player recognises a clip, they could know how it ends.
Generative AI provided Swipe Games with its solution.
The company uses AI to generate its video content, combining models from technology providers around the world with the work of its own creators. Its library has already surpassed 20,000 videos, giving it the content engine required to keep refreshing the feed and respond rapidly to emerging social trends. That is important because Swipe Games plans to release new games or content every two weeks.
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Mexico is one of the NFL’s most important markets outside the United States and a core market for Codere Online.
It remained Codere Online’s largest market in Q2, generating €36.1 million in NGR, a 24% year-on-year rise. Chief Executive Aviv Sher said the company would continue investing as the market grows more competitive.
In an April interview with iGB, Sher reflected on the challenges of regulatory uncertainty in Mexico
