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VIP operations have changed drastically over year last ten years. In October 2020, a new code of conduct came into force in the UK following a consultation process between the Gambling Commission and the Betting and Gaming Council.

This required operators to subject players to rigorous checks before signing up new VIPs, including having their betting behaviour being closely monitored. 

Operators were also banned from incentivising customers based on losses, and reward programmes must be overseen by senior management. The code restricts any player under the age of 25 from taking part. 

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Luckbox appoints former Red Bull, Riot Games and FOX lead as Head of Content

Esports betting platform Luckbox has appointed Nevzat Ucar as Head of Content.

Mr Ucar joins Luckbox having most recently worked as Head of Content for Red Bull and his previous roles include Head of Video and Broadcast for Riot Games and Art Director for FOX International Channels. Mr. Ucar will play a leading role in Luckbox’s marketing strategy, and will be responsible for driving global content strategy. It follows the appointment of Thomas Rosander, who joined Luckbox as Chief Customer Officer earlier this month,

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Post-World Cup, Kambi is now working to offer more shots-on-target options before matches and additional automated intervals in-play, creating further betting opportunities as games unfold.

“Giving bettors more ways to personalise their wagers around the players and moments they care about was a big takeaway from the tournament and one which continues to inform Kambi’s development of cutting-edge sports betting products,” Lamb says.

Kambi is now rolling out AI trading across other sports, including basketball, ice hockey and American football. Its longer-term ambition extends beyond automating established processes to using the technology to create products that could not previously be delivered at scale.