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Growth was strongest online, where remote casino, betting, and bingo GGY climbed 6.9% to £8.3 billion ($11.1 billion), compared with a modest 1.1% increase across land-based sectors.
This digital expansion coincided with a continued shrinkage in physical retail. Great Britain had 8,081 licensed premises at the end of the period, down 2% year-on-year.
Several operators have announced shop closures over recent months, including Entain and Flutter, citing a rising tax burden.
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Turkish law enforcement agencies have launched a sweeping operation targeting illegal betting networks across eight provinces. It follows investigations that uncovered financial transactions linked to 177 suspects.
According to local reporting on Monday, the Interior Ministry confirmed that accounts connected with the suspects had exhibited suspicious financial activity amounting to 17.75 billion lira ($365.8 million).
Coordinated efforts between the government’s cybercrime and anti-smuggling units, the Financial Crimes Investigation Board (MASAK) and local prosecutors led to raids in the provinces of Adıyaman, Konya, Manisa, Muğla, Tekirdağ, Siirt, Muş and Çorum.
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Given the rise of prediction markets, this week arguably represents the most frenzied campaign since the historic PASPA decision in 2018. Buttressed by massive capital injection from substantial funding rounds, operators have spent handsomely on celebrity endorsements. Over the last week, ads featuring LeBron James, Sydney Sweeney, Marshawn Lynch and Jeremy Piven have showered the airwaves. Even Pete Sampras, who disappeared from the public spotlight for the better part of two decades, resurfaced in a US Open spot for Kalshi.
While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.
Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.
