Xmas Spark

What is Xmas Spark?

In the end, Week 1 and Week 2 could hardly have been more different, said Joey Feazel, head of football at Caesars Sportsbook.

The book enjoyed a steady diet of low-scoring primetime games in Week 1, but Week 2 began with an all-you-can-eat touchdown buffet for bettors on Thursday night,” Feazel said. “Seven of the eight most popular touchdown scorers cashed, and the only player who failed to score, DJ Moore, was refunded under Injury Protection.”

The biggest game for bettors at Caesars Sportsbook was Lions-Bills, while the most favorable for the house was Vikings-Bears—a 9-3 defensive battle won by Minnesota.

What is Xmas Spark?

The operator has made a number of key operational and technology changes during this process, including switching its sportsbook backend from DraftKings to OpenBet. And hiring a number of industry stalwards to lead its competitive business.

Former Scientific Games veteran Chris Armes was appointed as the new executive VP of Gaming Technologies in early August. Armes is set to take up his new role in the autumn of 2026, leading Veikkaus’ technology organisation from its Helsinki headquarters. 

In July last year, Veikkaus iGaming EVP Jarkko Nordlund told iGB: “The competition will be fierce when the market opens, so we must be very competitive. Our aim is to challenge the mentality of our current position, so we need to secure market leadership.” 

How to play Xmas Spark

Thursday 25th February

Ajax vs. Lille (Agg 2-1) (5.55pm GMT kick-off)

Arsenal vs. Benfica (Agg 1-1) (5.55pm GMT kick-off)