Sweet 27

About Sweet 27

SunBet also utilises Bede Gaming’s platform in its other two markets of South Africa and Botswana, the latter of which it entered in 2024.

At Sun International’s Capital Markets Day, the company also revealed it was assessing expansion opportunities in Zambia, Kenya and Ghana.

The company recently launched a new user interface for SunBet in both South Africa and Botswana, and Bengtsson said there was more to come.

What is Sweet 27?

It’s happening. The monetary insanity that the world’s central banks have sunk us all into is turning into a wholesale monster. Corporations are actually considering replacing some of the dollars on their balance sheets with a useless digital token called BTC, as a “value preservation” tool.

Uhh…sure. Replacing fiat dollars with BTC for “value preservation” is like speedballing heroin and cocaine as a valuable tool for maintaining emotional balance. Yeah, you’ll be balanced, on average I guess, except you won’t feel that way ever when you’re swinging between wild extremes and your pulse varies from 40 – 200bpm every other minute and you end up in cardiac arrest. But hey, I know, the world has gone completely and utterly mad, so what else is new?

Just the rumors of this had spurred BTC past $58,000 a token, but then whoops, it crashed again by about $10,000 in a matter of minutes. This is what corporate America wants to put on its balance sheets? A pseudo-asset that they won’t even know the value of any given minute? Speedballing by comparison seems quite the mild, conservative habit to engage in. But the BTC crowd certainly has one thing absolutely right. Having extra fiat money on your balance sheet, especially U.S. dollars, at this point in monetary history, is extremely dangerous, even suicidal. Corporations are going to have to get rid of them real soon, because the U.S. dollar is about to completely implode. And with the U.S. dollar, will go every single other fiat currency in the world in real purchasing power terms.

What is Sweet 27?

This followed a period of restrategising for the operator, after rebranding from GVC Holdings and committing to having 100% of its revenues come from regulated markets.

But its share price has taken a tumble over the last year, dropping up to 37% since September 2025. Its market cap currently sits at £3.39 billion.

The operator first started trading on LSEG’s main market in February 2016 under its previous company name GVC Holdings. This followed its delisting from the Alternative Investment Market (AIM exchange).